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the180 - Critical Disaster Communications

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Critical Disaster Communications

Every organization should prepare for new disaster scenarios.

  • Before we had to prepare for fire, earthquake, and severe weather.
  • Now we have to prepare for potential bomb threats, bio-terror, and other kinds of massive destruction affecting our workplace and community.
  • Text-intensive manuals won't work during an emergency.

Suppose disaster affected one of your locations.

  • Suppose a biological agent was released in one part of your campus.
  • Suppose authorities dictated that everyone must stay in their own work area until further notice. They cannot leave and they cannot move to another part of your campus.
  • How would employees find out what they needed to know?
    • Would they use your company web site?
    • Email?
    • PA System?
    • Phone system?
  • Who would create the communication?
  • Would you prepare communication ahead of time?
  • How would you know if people understand it?
  • Would the person creating the messages know how to use the web site, the phone system, etc.?
Suggestion - Prepare and Test Messages
  • Use plain and very clear language.
  • Test it with people.
  • Fully expect to change it. With each revision, the text will become more concise.
  • Test it again.

Suggestion - Use Storyboards for Communication

  • Used by airlines for safety instructions.
  • Very fast and effective way for people to understand simple procedures.
  • Could use in signs on the walls of common areas.
  • Could use in handbooks kept by supervisors.

Suggestion - Use Web Site and Email

  • For situations that do not require split-second response.
  • Procedures must be in place ahead of time for properly authorized people to update the web pages.
  • Highly recommended to have web pages that are usability tested by employees ahead of time.
  • Must make sure employees can find information.
  • Must make sure employees can quickly understand the information.
  • If an employee discovers something important, make sure they know the best way to pass along this information.
  • The alternative is ad hoc email that would lead to missed or inaccurate information.

Suggestion - Test and Refine Emergency Procedures

  • Fire drills are standard for most organizations.
  • But how well do procedures work for other disasters?
  • Procedures should be tested by typical employees, and changed based on test results.
  • Individual tests can be done before conducting larger drills.

Recommendation - Use Scenarios for Initial Planning

  • Envision the disaster scenarios.
  • Envision the best outcome possible for each scenario.
  • Use storyboards and sketch these scenarios.
    • Used for years by the movie industry.
    • Storyboards ensure everyone understands each other in a meeting.
    • One storyboard is at www.grantconsulting.com/usability_storyboard .
      • For a meeting, a real storyboard would be much rougher.

Posted February 8, 2002
By Joe Grant

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